Keeping it stupidly simple
Making complexity simple, in the most engaging way possible, is exactly what all good advertising should do. However, when the subject matter is not a beer, or tin of beans, […]
Ideas for Brands
How NOT to communicate in a pandemic
Ouch. In the past month or so, these 5 mistakes keep turning up in brand messages. I’ve found them in marketing emails, or paid advertising, or other assorted customer comms. […]
Is this the best or worst advertising idea ever?
They say the apple doesn’t fall far from the tree. My son has suggested a bold new advertising idea which would command the rapt attention of every sixteen year old […]
Branding Brexit – the Politics of Persuasion
“Brexit” – it’s a great brand name. I’d certainly choose it to clean my oven. Wherever you stand on the EU, it’s fair to say that one side of the […]
The 1 question businesses always ask me
… and the 5 that they should. I can usually predict the first question that I’ll be asked as a specialist in brand marketing. It’s invariably about what media the company […]
The split second elevator pitch
The elevator doors open and the one person who can make or break your business gets in and punches in a floor number that’s a just a quick ride away. […]
Advertising ASBOs? When consumers say NO to ads
Ever wished that you could be a fly on the wall and find out what other people were saying about you? Be careful what you wish for. As Apple facilitates […]
How to get ideas
It’s that light bulb moment! The little spark that will illuminate everything. It’s a great idea to have lots of great ideas, but how do we get them? Recent changes […]
Welcome to my marketing torture chamber
You may think I am prone to exaggeration. But you would not believe the pain that I can inflict on people by uttering one small word… “marketing”. Or if I […]
When is bad advertising good advertising?
Whilst a great deal of advertisers’ efforts go unnoticed by an indifferent public, occasionally a campaign breaks through. But not always in a good way. Protein World’s poster campaign on […]